Everything needed to decide.
Price, options, photos, the buy button, delivery and returns, and the answers shoppers look for before they buy.
- Options and sizes
- Buy button
- Shipping and returns
Conversion optimization
Shopify Conversion Optimization
Why is your Shopify store not converting? We fix what your audit found, in your theme.Fixed scope and price, 1–2 weeks. Every change is checked on phone and desktop, nothing goes live without your approval, and you get 30 days of support after launch.
Conversion fixes start from a CartWhy audit, so every fix is written down before any work begins.
Conversion fix listExample
- What we sawThe subscription is picked for the shopperDone whenThe page opens with one-time purchase selected
- What we sawThe buy button scrolls out of reach on phonesDone whenThe buy button stays in reach on phones
- What we sawShipping and returns only in the footerDone whenThe shipping offer and returns promise sit by the buy button
- What we sawNo size picked, and the button does nothingDone whenA missing size gets a clear prompt
Checked onPhone and desktop, before it goes live
01What we fix
Where shoppers give up, fixed in your theme.
Traffic but no sales? These are the places in a Shopify store where shoppers most often stop. Your audit says which of them need work, and in what order.
A cart that moves people on.
A clear confirmation, a visible checkout button, quantities that work, and add-ons that never block the way.
- After adding
- Checkout button
- Free shipping message
Fewer steps to pay.
Guest checkout, express payment and the settings Shopify lets every store change, up to the payment step.
- Guest checkout
- Express payment
- Checkout settings
Products found fast.
Cards with image, name and price, filters that work on phones, and search that finds real products.
- Product cards
- Filters on phones
- Search
A first screen that says what you sell.
What the store sells, a clear way to start shopping, and a reason to trust it, before anyone scrolls.
- First screen
- Shopping button
- Products with prices
The details people check first.
Contact, policies, honest urgency and claims, and the same prices and promises on every page.
- Contact and policies
- Honest claims
- Consistency
02What we promise
No promised conversion rate. Every fix has a finish line.
Sales also depend on your product, prices, traffic and season, which no theme change controls. So we promise the fixes and a clear “Done when” for each one, not a number.
What we promise
- Each fix meets its “Done when” from your audit
- The most important fixes come with what to watch in your own analytics
- A list of what changed, page by page
What we don’t promise
- A conversion rate or a lift in percent
- More revenue or a return on your spend
- Results from traffic, ads or offers we don’t touch
- A winning A/B test
03How it works
A copy of your theme, your approval, then live.
- 1
Scope in writing
The conversion fixes from your audit, with a fixed price and a date, before any work starts. The date moves if access or approvals come late.
- 2
Work on a copy
We duplicate your live theme and work only on the copy. Your store keeps selling as usual.
- 3
You approve
You preview every change on your own store, on phone and desktop. A fix is finished when it meets its “Done when”, and nothing goes live without your approval.
- 4
Go live, safely
We publish the approved theme. The previous one stays saved, one click away.
- 5
30 days of support
We stay on hand for your questions, and any adjustment to the work we did is included.
04Price
One fixed price, set before the work starts.
The price comes from your audit’s conversion fixes and is in your written quote. No monthly fee, no hourly billing.
After a CartWhy audit
Conversion optimization
The conversion fixes from your audit, made in your theme and checked on phone and desktop.
from $1,900USD, fixed in your quote
The price depends on how many fixes and the state of your theme.
What you get
- Fixed scope from your audit’s conversion fixes
- Done in 1–2 weeks, on a date set in your quote
- Work on a copy, live only after your approval
- Checked on phone and desktop, every change
- 30 days of support after launch
- Paid before the work starts, one fixed price
Full refund if you cancel before the start date.
Full terms →20% offOrder fixes within 30 days of receiving your report and get 20% off the optimization. Any audit, any optimization.
More than conversion?
Full store optimization covers conversion, speed, SEO and AI search, from $3,900.
You work with Vojislav, the founder of CartWhy: 10 years on Shopify and 500+ stores.
Read his story →05Limits
What’s not included, and when fixes aren’t the answer.
If one of these fits your store, we say so before you pay. No audit yet? Start with the audit
Not part of conversion optimization
- A redesign or a new theme
- New copy, photos or video
- New features or custom apps
- Checkout changes that need Shopify Plus
- Ongoing A/B testing
- Ads, email or SMS flows
When fixes aren’t the answer
- Too little traffic to see a change yet
- The problem is the product, the price or the ads
- A theme too old or too edited to fix well
- A store that hasn’t launched yet
06In clients’ words
What clients say about my work.
He doesn’t tell you what you want to hear; he tells you what needs to be said.
Store owner, Switzerland
He was extremely thorough and professional in his work. He did exactly what he said he would.
Store owner, United States
The final result exceeded my expectations, and the entire process was smooth and enjoyable.
Store owner, United States
07Questions
Before you ask.
Do I need an audit first?
Yes, a CartWhy audit: the CRO audit ($790) or the full store audit ($1,990). The fix list, the price and the date come from it, so the scope is clear before any work starts.
Will my conversion rate go up?
Nobody can honestly promise a number, so we don’t. Each fix has a “Done when”, and the most important ones say what to watch in your own analytics, so the result is yours to see.
When is a fix finished?
When it meets its “Done when” from your audit, and you approve it. Changes beyond that are a new request, quoted first.
Do you run A/B tests?
Not as part of this. A/B testing needs a lot of traffic and weeks per test. These fixes correct problems the audit found, like a hidden buy button or a missing size prompt, and you measure them before and after in your own analytics.
Which pages do you work on?
The ones your audit points to, most often the product page, the cart and the way to checkout, then collections, search and the home page.
Can you change the checkout?
Shopify runs the checkout. We change the settings every store has, like guest checkout and express payment. Deeper checkout changes need Shopify Plus and are quoted separately.
Will my store look different?
Only where a fix needs it, like moving the buy button or showing delivery details. This is not a redesign: your theme, colors and brand stay as they are.
What happens to my live store during the work?
Nothing, until you approve. We work on an unpublished copy of your theme, and your previous theme stays saved after launch. Products, orders, pages and prices work as usual. Please pause theme changes until we finish. If one can’t wait, make it on both themes, or ask us and we’ll quote it.
Do you need access to my store?
Yes, a collaborator account. You can remove it at any time, and we ask you to remove it after the 30 days of support.
Can my own developer do the fixes instead?
Yes. The audit report is yours, and every finding says what to change and when it counts as done. If you’d rather we make the fixes, order within 30 days of receiving your report and get 20% off.
How do I pay, and what if I change my mind?
One fixed price, paid before the work starts. If you cancel before the start date, you get a full refund. Once the work has started, the fee is not refunded.
Fix the why.
For stores that already had a CartWhy audit. Tell us which conversion fixes you want, and you’ll get a reply within 1 business day with a written quote.
No audit yet? Start with the full store audit →