One address per page.
Shopify can show the same product or collection under several URLs. We point Google to one.
- Canonical tags
- Product links in collections
- Filter and sort URLs
SEO optimization
Shopify SEO Optimization
Google can’t rank what it can’t read clearly. We fix the SEO problems your audit found, in your theme.Fixed scope and price, 1–2 weeks. Every fix is checked with Google’s own tools, nothing goes live without your approval, and you get 30 days of support after launch.
SEO fixes start from a CartWhy audit, so every fix is written down before any work begins.
SEO fix listExample
- What we sawTwo live URLs for every productDone whenCollection pages link to one URL per product
- What we sawTag pages indexed as thin copies of collectionsDone whenTag pages are kept out of Google’s index
- What we sawThe same title on every collectionDone whenEach collection has its own title and description
- What we sawPrice and stock missing for GoogleDone whenProduct data passes Google’s Rich Results Test
Checked withSearch Console and Rich Results Test
01What we fix
The SEO problems that live in your theme, in plain words.
Products missing from Google, or the wrong page showing up? These are the parts of a Shopify store that decide how clearly Google reads it. Your audit says which of them need work, and in what order.
Google finds what matters.
robots.txt, the sitemap and noindex rules, so Google finds your products and skips the pages it doesn’t need.
- robots.txt
- Sitemap
- Noindex rules
A title Google can show.
Every template gets a clear title, description and one main heading, written for the page it’s on.
- Page titles
- Meta descriptions
- Headings
Product facts Google can read.
Price, stock, brand and reviews in the format Google uses for rich results.
- Product data
- Organization
- Breadcrumbs
Every product a few clicks away.
Menus, breadcrumbs and links between collections and products, so nothing important is buried.
- Menu depth
- Breadcrumbs
- Orphan pages
No dead ends.
Broken links, redirect chains, missing image text and pages that should answer “not found” but don’t.
- Broken links
- Redirects
- Image alt text
02What we promise
No promised ranking. Every fix checked with Google’s tools.
A theme can stop Google from reading a store clearly, and we can fix that. Where a page ranks also depends on content, links and competitors, which no theme change controls. So we promise the fixes and how we check them, not a position.
What we promise
- Each fix meets its “Done when” from your audit
- Checked with Google’s own tools: URL Inspection in Search Console and the Rich Results Test
- A list of what changed, page by page
What we don’t promise
- A ranking or a position on Google
- More traffic or sales
- How soon Google recrawls your pages
- Results from content or links we didn’t make
03How it works
A copy of your theme, your approval, then live.
- 1
Scope in writing
The SEO fixes from your audit, with a fixed price and a date, before any work starts. The date moves if access or approvals come late.
- 2
Work on a copy
Theme changes are made on a copy of your live theme. Your store keeps selling as usual.
- 3
You approve
You preview every change. A fix is finished when it meets its “Done when”, and nothing goes live without your approval.
- 4
Live, then checked
We publish the approved theme and check the fixed pages with Google’s tools. The previous theme stays saved, one click away.
- 5
30 days of support
We stay on hand for your questions, and any adjustment to the work we did is included.
04Price
One fixed price, set before the work starts.
The price comes from your audit’s SEO fixes and is in your written quote. No monthly fee, no hourly billing.
After a CartWhy audit
SEO optimization
The SEO fixes from your audit, made in your theme and checked with Google’s tools.
from $1,900USD, fixed in your quote
The price depends on how many fixes and the state of your theme.
What you get
- Fixed scope from your audit’s SEO fixes
- Done in 1–2 weeks, on a date set in your quote
- Work on a copy, live only after your approval
- Every fix checked with Google’s own tools
- 30 days of support after launch
- Paid before the work starts, one fixed price
Full refund if you cancel before the start date.
Full terms →20% offOrder fixes within 30 days of receiving your report and get 20% off the optimization. Any audit, any optimization.
More than SEO?
Full store optimization covers conversion, speed, SEO and AI search, from $3,900.
You work with Vojislav, the founder of CartWhy: 10 years on Shopify and 500+ stores.
Read his story →05Limits
What’s not included, and when fixes aren’t the answer.
If one of these fits your store, we say so before you pay. No audit yet? Start with the audit
Not part of SEO optimization
- Link building or digital PR
- Writing blog posts or product descriptions
- Monthly rank tracking and reports
- Google Business Profile and local listings
- Moving to Shopify from another platform
- Ads and Merchant Center feeds
When fixes aren’t the answer
- A new store with little content yet
- Competitors win with content and links, not code
- A theme too old or too edited to fix well
- You need SEO every month, not a set of fixes
06In clients’ words
What clients say about my work.
We interviewed several candidates for this job and chose him because he was the only one who understood what needed to be done.
Store owner, United States
He doesn’t hesitate to push back and challenge the brief based on his technical knowledge.
Shopify agency, France
He was extremely thorough and professional in his work. He did exactly what he said he would.
Store owner, United States
07Questions
Before you ask.
Do I need an audit first?
Yes, a CartWhy audit: the SEO audit ($790) or the full store audit ($1,990). The fix list, the price and the date come from it, so the scope is clear before any work starts.
Will my rankings go up?
Nobody can honestly promise a ranking, so we don’t. We fix what stops Google from reading and showing your store clearly. Where you rank also depends on your content, your links and your competitors.
How long until I see a change?
The fixes take 1–2 weeks. Google then recrawls the pages in its own time, and Search Console shows when it has.
When is a fix finished?
When it meets its “Done when” from your audit, and you approve it. Changes beyond that are a new request, quoted first.
Do you write content or build links?
No. We write page titles and descriptions for your main templates and pages as part of the fixes. Blog posts, product descriptions and link building are content and outreach work, and we don’t sell them.
Why does Shopify create duplicate pages?
Collections can link to a product under a second URL, and filters and sorting add their own versions of each collection page. The fix is in the theme: one URL per page, with the copies pointing to it.
What about AI search like ChatGPT?
That has its own checks: whether AI crawlers can reach your pages and read your products without JavaScript. It is part of the full store audit, and the fixes are in AI/GEO optimization.
What happens to my live store during the work?
Nothing, until you approve. We work on an unpublished copy of your theme, and your previous theme stays saved after launch. Products, orders, pages and prices work as usual. Please pause theme changes until we finish. If one can’t wait, make it on both themes, or ask us and we’ll quote it.
Do you need access to my store and Search Console?
Yes, a collaborator account in Shopify and access to Search Console, so we can check the fixed pages with Google’s tools. You can remove both at any time.
Can my own developer do the fixes instead?
Yes. The audit report is yours, and every finding says what to change and when it counts as done. If you’d rather we make the fixes, order within 30 days of receiving your report and get 20% off.
How do I pay, and what if I change my mind?
One fixed price, paid before the work starts. If you cancel before the start date, you get a full refund. Once the work has started, the fee is not refunded.
Fix the why.
For stores that already had a CartWhy audit. Tell us which SEO fixes you want, and you’ll get a reply within 1 business day with a written quote.
No audit yet? Start with the full store audit →