The path to buying, cleared.
Product pages, the cart and the way to checkout: options, prices, buttons, delivery and the trust details shoppers look for.
- Product page
- Cart
- Path to checkout
After a CartWhy audit
Shopify Store Optimization
The fixes from your audit, made in your theme.Fixed scope and price, 2–4 weeks. Nothing goes live without your approval, and you get 30 days of support after launch.
Optimization starts from a CartWhy audit, so the scope is written before any work begins.
Handover noteExample
Live, after your approval
- Product page opens with one-time purchase selected
- Buy button stays in view on phones
- Leftover app code removed from the theme
- Product facts readable without JavaScript
Checked
- Phone and desktopEvery change
- Previous themeSaved, one click back
Support30 days after launch
01What gets fixed
Only what your audit found, in the order that matters.
Traffic but not enough sales? These are the fixes your audit points to. Every fix comes from its ranked list and has a “Done when”, so you know when it’s finished. Work happens in your theme, not in another app on top of it.
Faster pages on phones.
Theme code, images, scripts and leftover app code that slow your pages down.
- Images
- Scripts
- Leftover app code
A store Google reads clearly.
Page titles, templates, internal links, duplicate pages and structured data in the theme.
- Titles and templates
- Duplicate pages
- Structured data
Products AI search can reach and read.
Crawler access, product facts in plain HTML, and structured data that ChatGPT and other AI search tools can reach and read.
- Crawler access
- Plain HTML
- Product data
02How it works
A copy of your theme, your approval, then live.
- 1
Scope in writing
The fix list from your audit, with a fixed price and a date, before any work starts. If access or approvals come late, the date moves by the same number of days.
- 2
Work on a copy
We duplicate your live theme and work only on the copy. Your store keeps selling as usual.
- 3
You approve
You preview every change on your own store. A fix is finished when it meets its “Done when”, and nothing goes live without your approval.
- 4
Go live, safely
We publish the approved theme. The previous one stays saved, one click away.
- 5
30 days of support
We stay on hand for your questions, and any adjustment to the work we did is included.
03Price
One fixed price, set before the work starts.
The price comes from your audit’s fix list and is in your written quote. No hourly billing.
Most complete
Full store optimization
The priority fixes from your audit, across conversion, speed, SEO and AI search.
from $3,900USD, fixed in your quote
The price depends on how many fixes and the state of your theme.
What you get
- Fixed scope from your audit’s list of fixes
- Done in 2–4 weeks, on a date set in your quote
- Work on a copy, live only after your approval
- 30 days of support after launch
- Paid before the work starts, one fixed price
Full refund if you cancel before the start date.
Full terms →Only one area?
The fixes from one part of your audit, done in 1–2 weeks, with the same theme copy, approval and 30 days of support.
Conversion
Conversion optimization
The product page, cart and path to checkout.
from $1,900Ask →
SpeedSpeed optimization
Theme code, images, scripts and app code. No audit needed.
from $1,900Ask →
SearchSEO optimization
Duplicate pages, titles, structured data and internal links.
from $1,900Ask →
AI searchAI/GEO optimization
Product facts AI search can reach and read.
from $1,900Ask →
20% offOrder fixes within 30 days of receiving your report and get 20% off the optimization. Any audit, any optimization.
You work with Vojislav, the founder of CartWhy: 10 years on Shopify and 500+ stores.
Read his story →04Limits
What’s not included, and when fixes aren’t the answer.
If one of these fits your store, we say so before you pay. No audit yet? Start with the audit
Quoted separately
- A redesign or a new theme
- Moving to Shopify from another platform
- New features or custom apps
- New copy, photos or video
- Paid apps and their subscriptions
- Link building, ads or email marketing
When fixes aren’t the answer
- Too little traffic to see a change yet
- A theme too old or too edited to fix well
- You want a guaranteed number
- A store that hasn’t launched yet
05In clients’ words
What clients say about my work.
He was extremely thorough and professional in his work. He did exactly what he said he would.
Store owner, United States
He doesn’t tell you what you want to hear; he tells you what needs to be said.
Store owner, Switzerland
The final result exceeded my expectations, and the entire process was smooth and enjoyable.
Store owner, United States
06Questions
Before you ask.
Do I need an audit first?
Yes, a CartWhy audit. The fix list, the price and the date come from it, so the scope is clear before any work starts. No audit yet? Start with the full store audit. The one exception is speed: speed optimization can start without an audit.
Do you fix everything in the report?
Only what you choose. A report can have dozens of findings, ranked Do now, Do next and Do later. Most stores start with the Do now fixes. Your quote lists exactly which fixes are included, with the price and the date, and more fixes mean a higher price. Business decisions, new content and larger developer work are quoted separately.
What does the 30 days of support cover?
For 30 days after launch we stay on hand for your questions, and any adjustment to the work we did is included. New requests, new apps and changes made by others after launch are quoted separately.
When is a fix finished?
When it meets its “Done when” from your audit, and you approve it. Changes beyond that are a new request, quoted first.
Will my conversion rate go up?
Nobody can honestly promise a number, so we don’t. Each fix has a “Done when”, and the most important ones say what to watch in your own analytics, so the result is yours to see.
Can my own developer do the fixes instead?
Yes. The audit report is yours, and every finding says what to change and when it counts as done. If you’d rather we make the fixes, order the optimization within 30 days of receiving your report and get 20% off.
What happens to my live store during the work?
Nothing, until you approve. We work on an unpublished copy of your theme, and your previous theme stays saved after launch. Products, orders, pages and prices work as usual. Please pause theme changes until we finish. If one can’t wait, make it on both themes, or ask us and we’ll quote it.
Do you need access to my store?
Yes, a collaborator account. You can remove it at any time, and we ask you to remove it after the 30 days of support.
What if I want more fixes later?
Each new fix is estimated and quoted before any work starts. For steady improvements every month, there is also maintenance.
How do I pay, and what if I change my mind?
One fixed price, paid before the work starts. If you cancel before the start date, you get a full refund. Once the work has started, the fee is not refunded.
Fix the why.
For stores that already had a CartWhy audit. Tell us which fixes you want, and you’ll get a reply within 1 business day with a written quote.
No audit yet? Start with the full store audit →