New apps slow every page.
Many apps add code to every page. Some of it stays in the theme after the app is removed, and product pages get slower on phones.
- Leftover app code
- Extra scripts
- Slower product pages
Monthly, after your audit
Shopify Maintenance & Optimization
Your own Shopify developer, a message away every business day. 20 hours of work on your store each month, plus speed checks and update checks. If customers can’t buy, we start within 24 hours, any day.
Maintenance is for stores that already had a CartWhy audit.
Monthly noteExample
Shipped
- Delivery date shown next to the buy button
- New size and fit section on product pages
- Old review app code removed from the theme
Checked
- Phone speed of the key pagesNo slowdown
- Theme update, tested on a copySafe to publish
Next month
Free-shipping progress in the cart, then collection filters on phones.
Hours used17 of 20
01Why it matters
Stores rarely break at once. They slow down and break quietly.
Shopify runs the platform. The theme, the apps and every change on top of them are yours to look after.
Updates can undo your edits.
A theme update comes as a new copy. Settings carry over, but code edits may not, and sections edited by hand can break.
- Lost custom edits
- Broken sections
- Changed layouts
Things break without a sound.
A variant picker, a filter or the cart drawer stops working on one phone, and shoppers leave instead of telling you.
- Product options
- Cart and checkout
- Phone layouts
02Every month
What a month includes.
Fixed hours, the same every month, so you always know what you pay and what you get.
20 hours of fixes and improvements
Picked together each month from your audit list or from new problems: conversion, speed, SEO or AI search. Each fix gets an estimate in hours first, and you approve it before work starts.
Speed checks
Every month we check how fast your key pages load on phones, and find the app or script behind any slowdown. Checks don’t use your 20 hours; a fix that follows gets an estimate and your approval, like any other.
Theme and app updates
We watch for new versions of your theme and apps and tell you when an update is worth it. Watching is free of hours; the update itself is done on a copy and counts toward your 20 hours.
A short monthly note
What changed, why, and what comes next month. One page, in plain words.
03How it works
One list, one copy of your theme, one note a month.
- 1
After your audit
Maintenance works from the list of fixes in your CartWhy audit. No audit yet? Start with the full store audit.
- 2
One shared list
Fixes ranked by the audit’s priority. You can add to the list at any time.
- 3
Work on a copy
Each change is made on a copy of your theme. It goes live only after you approve it.
- 4
Monthly note
At the end of the month: what was done, what we saw, and the plan for next month.
04Scope
What’s not included, and quoted separately.
Bigger projects get their own fixed price, and you see it before any work starts.
- A redesign or a new theme
- Moving to Shopify from another platform
- Large new features or custom apps
- Large theme upgrades that don’t fit in a month
- Paid apps and their subscriptions
- Ads, email marketing or link building
05Price
One plan. The price is on the page.
No tiers to compare and no contract to sign for a year.
Monthly
Shopify maintenance
Your own Shopify developer and 20 hours of work on your store, every month.
$1,900USD per month
Every month
- 20 hours of work every month, on your store
- Speed checks and update checks included, outside the 20 hours
- Unused hours don’t carry over
- Paid monthly in advance, month-to-month
- Cancel any time, the month you’ve paid for runs to its end
Full refund if you cancel before the first month’s work starts.
Full terms →
You work with Vojislav, the founder of CartWhy: 10 years on Shopify and 500+ stores.
Read his story →06Questions
Before you ask.
How are the 20 hours used?
On the fixes we agree on at the start of each month, from your audit list or from new problems. Before each fix you get an estimate in hours and approve it. Hours are tracked, and the monthly note shows how many were used.
Do unused hours carry over?
No. Each month’s 20 hours are used within that month: if you send fewer requests, we spend the time on the next fixes from your list. Hours left at the end of a month don’t move to the next one.
What if something breaks?
If the cart, the buy button or a page stops working, we start on it within 24 hours, 7 days a week. Write to hello@cartwhy.com with “Urgent” in the subject. Other messages get a reply within 1 business day. Urgent work counts toward your 20 hours.
Do I need an audit first?
Yes, a CartWhy audit. Maintenance works from the list of fixes in your audit, so the first month starts with real work, not guesswork. If you haven’t had one yet, start with the full store audit.
Can you work on a store another developer built?
Yes, after an audit of the store. We work on Shopify and Shopify Plus stores, including themes that were heavily edited, and the audit shows if something needs extra time.
What if I need more than 20 hours?
Extra hours are $95 each, agreed before the work starts. A redesign, a migration or a large new feature is always a separate quote.
Are theme updates included?
Checking them is. We watch for new versions of your theme and apps and tell you when an update is worth it and how long it would take. The update itself is done on a copy of your theme and counts toward your 20 hours. Settings carry over on their own; code edits sometimes have to be moved by hand. A large upgrade that doesn’t fit in a month, or a move from an older theme that no longer gets updates, is quoted separately.
Do you need access to my store?
Yes, a collaborator account. You can remove it at any time, and we ask you to remove it when the work ends.
What if you’re away?
Time off is announced at least two weeks ahead, and the month’s work is planned around it. During announced time off, urgent problems are started within 48 hours.
What happens to the work if I cancel?
Everything we built is paid for in advance, so it’s in your theme and stays yours. We ask you to remove our collaborator access when the work ends.
How do I cancel?
Maintenance is month-to-month. Cancel any time by email to hello@cartwhy.com, with no fee. The month you’ve paid for runs to its end, with its 20 hours, and nothing more is billed.
Keep the store fast and working.
For stores that already had a CartWhy audit. Tell us about your store, and you’ll get a reply within 1 business day, with the next steps.
No audit yet? Start with the full store audit →