Can a shopper decide and buy?
Price, options and sizes, photos, the buy button, delivery and returns, reviews, and what happens when something is sold out.
- Options and sizes
- Buy button
- Shipping and returns
CRO audit
Shopify CRO Audit
Why is your Shopify store not converting? We go through it like a shopper, on a phone first, and write down what stops people buying.Every finding shows what we saw on your store, what to change, and how you’ll know it’s done.
Click the page to read it and see more pages.
01What’s checked
100 checks from the first screen to the payment step.
Traffic but no sales? We go through the store the way a first-time buyer does, on a phone first, and write down only what we saw. Conversion and UX, in one report.
Does the path to paying stay clear?
The confirmation after adding, the cart, quantities, add-ons, guest checkout and express payment, up to the payment step.
- Cart
- Add-ons
- Checkout up to payment
Can shoppers find the right product?
Product cards, filters on phones, sold-out labels, and a search that finds real products, even with a typo.
- Product cards
- Filters
- Search
Is it clear what you sell?
The first screen on a phone, the shopping button, the menu and breadcrumbs that lead to products.
- First screen
- Menu
- Breadcrumbs
Would a first-time buyer trust you?
Contact details, policies, honest urgency and claims, and pop-ups that don’t get in the way.
- Contact and policies
- Honest claims
- Pop-ups
Does every page tell the same story?
The same prices and promises from card to cart, and how fast the store loads on phones, from Google’s PageSpeed test.
- Same prices everywhere
- Same promises
- Phone speed
02Inside the report
Every finding says what we saw, what to change, and when it’s done.
Written so you or any developer can act on it. See pages from a sample audit
- 1What we saw
The problem on your store, step by step, with a marked screenshot from a phone or desktop.
- 2What to change
The exact change, in plain words. Something a developer can do, not a principle.
- 3Done when
What you’ll see on the store once it’s fixed, so nobody argues about whether it’s done.
- 4How to test it
For the Do now fixes: what to watch in your own analytics before and after the change.
One PDF, eight chapters
Plain English, every finding explained in detail. These are the chapters of the sample CRO audit above.
- What matters first the diagnosis
- The shopping path each step on a phone
- Findings with marked screenshots
- Do this first every task in order
- What works well what to keep
- Speed for real visitors
- Checks by area every check and its result
- Scope and method what we visited and how
Every finding is ranked
The priority plan puts them in order, so you know what to do first.
- Do nowHigh importance. Fix these first.
- Do nextMedium importance. After the first round.
- Do laterLower importance, or worth leaving alone.
03Price
One price, on the page.
Not after a call. In USD, paid before the work starts.
Conversion and UX
CRO audit
Why visitors leave without buying, and what to change first.
$790USD, one time
What you get
- One PDF report with every finding and a priority plan
- Conversion and UX, with phone speed checked too
- Phone and desktop, reviewed like a shopper
- Delivered within 7 business days of the start date
- All your questions answered for 30 days after delivery
Full refund if you cancel before the start date.
Full terms →Want the whole store checked?
The full store audit covers conversion, SEO and AI search in one report for $1,990. The three single audits would cost $2,370.
You work with Vojislav, the founder of CartWhy: 10 years on Shopify and 500+ stores.
Read his story →04How it works
From your URL to a ranked plan, 7 business days from the start.
- 1
Send your URL
Name, email and store URL. Everything else is optional. No store access needed.
- 2
Reply within 1 business day
With the next steps, a start date and an invoice, paid before work starts.
- 3
Report in 7 business days
One PDF, every finding ranked. We review your public store on a phone and a desktop.
- 4
Questions for 30 days
Ask anything about the report and decide what to fix first.
20% offOrder fixes within 30 days of receiving your report and get 20% off the optimization. Any audit, any optimization. About conversion fixes
05Is it a fit?
Built for stores that already sell, and want to sell better.
We can do the audit, the fixes, or both. The report is yours: use it with your own developer, or have us make the fixes.
A good fit
- A live Shopify or Shopify Plus store
- A few months of sales and steady traffic
- Visitors come, but not enough of them buy
- You want to know why, and what to change
Not a fit
- Stores that haven’t launched yet
- Platforms other than Shopify
- A redesign or a new store from scratch
- Too little traffic to judge a change yet
06In clients’ words
What clients say about my work.
We interviewed several candidates for this job and chose him because he was the only one who understood what needed to be done.
Store owner, United States
He was extremely thorough and professional in his work. He did exactly what he said he would.
Store owner, United States
The final result exceeded my expectations, and the entire process was smooth and enjoyable.
Store owner, United States
07Questions
Before you ask.
Why is my Shopify store not converting?
When visitors come and don’t buy, the reason is usually on the store itself: something a shopper sees, misreads or can’t find on a phone. The CRO audit goes through your store the way a first-time buyer does and writes down each of those places, ranked.
What does the CRO audit check?
100 checks across the home page, menu and search, collections, product pages, the cart, checkout up to payment, trust, the whole site, consistency between pages, and phone speed from Google’s PageSpeed test. UX is part of it: we check how the store works, not only how it looks.
What do you need from me?
Only your store’s URL. We review your public store the way a shopper sees it, so there is no login, no app to install and no analytics access.
We have a large catalog. Do you check every product?
No. Products share the same templates, so we review your home page, main collections, top product pages, the cart and checkout up to payment, on a phone and a desktop. A problem on a template applies to every page that uses it.
Is my store big enough?
If the store is live and has steady traffic, yes. The audit doesn’t need split-test traffic: it reviews your pages the way a shopper does. If traffic is too low to judge a change yet, we say so before you pay.
Will my conversion rate go up?
Nobody can honestly promise a number before seeing your data, so we don’t. You get specific problems with specific fixes, each with a “Done when”, and for the most important ones what to watch in your own analytics.
Do I have to buy the fixes from you?
No. The report is yours: your own developer can work from it. If you’d rather we make the fixes, order conversion optimization within 30 days of receiving your report and get 20% off.
CRO audit or the full store audit?
The CRO audit covers conversion and UX. The full store audit adds SEO and AI search in one report, with one priority plan, for $1,990; the three single audits would cost $2,370. Pick the CRO audit if your problem is visitors who don’t buy.
What if I change my mind?
If you cancel before the start date, you get a full refund. Once the work has started, the fee is not refunded.
Find out why.
Send your store URL and what worries you. You’ll get a reply within 1 business day, with the next steps and a start date.